Bow Horn Weasel has a 6-year old son that was making his way through a delightful bag of Flamin' Hot Cheetos when he hit the bottom of the bag to find a bullet. The good news is that his son didn't eat the bullet. I say this b/c like you, when I am crushing a bag of Flamin' Hot Cheetos, I am NOT looking into the bag as I am shoveling those beasts into my mouth.
Bow Horn Weasel isn't looking for compensation from Frito-Lay, simply wanted to give them the 411. Listen, mistakes happen. He didn't eat the bullet, no harm no foul. We live in an era people want money or to drop a lawsuit that will put them ahead in life for much less.
If I were in the PR department at Frito-Lay, I'd give this kid and his dad a lifetime supply of Flamin' Hot Cheetos. It would cost them nothing and make them look like superstars!